Asian American Arts Alliance

Job Opportunity: Manager of Marketing, Communications, and Community Engagement - Smack Mellon

Deadline: May 10, 2017

Smack Mellon is a nonprofit arts organization located in Dumbo, Brooklyn. Smack Mellon's mission is to nurture and support emerging, under-recognized mid-career, and women artists in the creation and exhibition of new work, by providing exhibition opportunities, studio workspace, and access to equipment and technical assistance for the realization of ambitious projects. We see ourselves as a vehicle whereby under-represented artists can create, explore and exhibit their creative ideas outside the concerns of the commercial art world, offering many artists the exposure and recognition they deserve.

Smack Mellon is located between the Brooklyn and Manhattan Bridges, on the East River waterfront in DUMBO Brooklyn. Our 12,000 sq ft facility includes a 5000 sq ft gallery, an office, and a storage space on the upper level and artists studios, fabrication shop, media lab, and kitchen on the lower level.

Job Summary
The Manager of Marketing, Communications, and Community Engagement is charged with enhancing Smack Mellon's image through all communications and helping to promote increased attendance, heightened recognition, earned revenue, and contributions through the development and execution of marketing and public relations plans.

Under the supervision of the Executive Director and Director of Exhibitions, the Manager of Marketing, Communications, and Community Engagement leads Smack Mellon’s efforts to promote Smack Mellon and its exhibitions, studio program, education initiatives, public programs, and facility rental to local, national, and international media (print, electronic, and broadcast), and to oversee all aspects of media relations, marketing, and advertising for the purpose of Smack Mellon’s positioning, branding visibility, and audience and visitor growth in support of Smack Mellon’s mission and goals. The Manager is also responsible to build ongoing public interest and support for Smack Mellon’s programming; to maximize revenues through facility rental, memberships, corporate sponsorships, media sponsorships, individual donors, and other sources; and to sustain and expand the Smack Mellon’s various audiences.

We are looking for an individual with a background in the arts and marketing and/or PR to help develop and manage our promotional efforts to attract a wide and diverse audience to our exhibitions and events and new renters to our gallery rental program. They will provide creative and strategic messaging in promoting Smack Mellon and all its programming.

This position is responsible for community outreach, audience development, and marketing for Smack Mellon’s programs and events as well as the gallery rental program.

Marketing:

  • Research as needed/instructed
  • Manage and execute distribution of marketing materials
  • Manage and program Constant Contact eblasts
  • Identify media outlets to cultivate targeted audiences
  • Draft press releases for: education initiatives & special events 
  • Prepare press kits and distribute as needed
  • Manage photo and press info distribution
  • Prepare press list for emailing invitations and press releases
  • Update press contact list
  • Check listings for accuracy
  • Keep press books/computer files updated
  • Pitch stories to relevant media outlets to fulfill PR goals

Rental Program:

  • Promote and grow rental program by exploring new ways to engage and identify new social, print, and online networks to reach new renters
  • Source and increase free advertising exposure
  • Source new advertising outlets and track successfulness
  • Field rental inquiries and meet with potential renters
  • Build a client base from a variety of fields
  • Manage all reservations and bookings
  • Negotiate partnerships and evaluate vendor services
  • Communicate rules and policies to contracted vendors
  • Manage all incoming Certificates of Insurance from vendors
  • Manage events, acting as building supervisor and enforcing rules of the rental contract to maintain the safety of guests and premises
  • Social Media:
  • Grow and manage Smack Mellon’s social media profiles and presence, including Facebook, Twitter, Instagram, and new platforms that are relevant
  • Create shareable content appropriate for specific networks
  • Monitor and engage in relevant social discussions about our organization
  • Run social promotions and campaigns and track their success


Requirements:

  • Bachelor's degree required, Master's preferred, ideally in art history, public relations, marketing, communications, or liberal arts; or commensurate related experience.
  • Must have three years experience in a directly related field.
  • Must have excellent, demonstrated written, oral, interpersonal, and communication skills (including editing ability).
  • Mac proficient, Microsoft Office, Adobe Creative Suite, and Google Analytics.
  • Active and well-rounded personal presence in social media with a command of each platform and its best practices.
  • Nonprofit experience, particularly with an art organization, is preferred. Knowledge of art press and contemporary art is important. Should have an ability to work flexibly and collaboratively. Must be able to perform effectively in a fast-paced environment with a high level of creativity and entrepreneurship.

The above statements are intended to describe the general nature and level of work performed by people assigned to this job; they do not purport to describe all functions of the position. Employees may be assigned other duties, and the essential responsibilities of this position may change or be changed from time to time.

This is a part time position of 22 hours/week. Workdays are flexible Wednesday - Sunday. $25,000/year.

Qualified applicants please upload a resume and cover letter to Submittable: http://bit.ly/2pLFsN9 Only those applicants who meet our requirements for this position will be contacted.

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