Asian American Arts Alliance

Job Opportunity: Marketing Associate - New York Theatre Workshop

Job Description: 

New York Theatre Workshop, one of the city’s leading not-for-profit Off-Broadway theatre companies, seeks a Marketing Associate. For more than three decades, NYTW has provided a home to artists to hone their creative voice, a space for them to develop their projects and a platform to produce groundbreaking work. The four-person marketing team is responsible for promoting four major productions per season, leading a robust annual membership campaign, and supporting the institution’s many offstage efforts. NYTW is renowned for a long list of acclaimed work including Jonathan Larson’s Rent; Enda Walsh’s Once; Rick Elice’s Peter and the Starcatcher; Tony Kushner’s Homebody/Kabul; Caryl Churchill’s Far Away, A Number and Love and Information; David Bowie and Enda Walsh’s Lazarus; and Anaïs Mitchell’s Hadestown. NYTW’s productions have received a Pulitzer Prize, 17 Tony Awards and assorted Obie, Drama Desk and Lucille Lortel Awards.


The Marketing Associate serves as the primary liaison with ticketing and media vendors at this $5 million Off-Broadway theatre. Reporting to the Director of Marketing, the Marketing Associate is responsible for maintaining an exceptional understanding of NYTW’s ticketing system (Spektrix) and overseeing the user experience and backend setup for all departments, including the setup of memberships, productions and performances, ticket templates, price charts, promotions, special events and custom reports.


The Marketing Associate also works with the Director of Marketing to execute media plans, coordinating out-of-house vendors, collecting response reports to evaluate efforts, and providing reporting and analysis of membership and single ticket campaigns.


The ideal candidate will have one to three years of relevant experience; possess excellent technical, reporting and analytics skills; indicate strong written and verbal communication skills; show experience in project management; and possess a passion for theatre and understanding of the industry. Knowledge of Spektrix is a plus.


This is a full-time, competitively salaried position with benefits.


NYTW is an Equal Opportunity Employer (EOE).


To apply, please submit a cover letter, resume and two references to:

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