

Brainstorm!
Spring 2012 Panel Discussion Series
Crowd-Sourcing: Building your audience through direct participation
Brainstorm! Produce It Yourself is a series of lively themed discussions focusing on the artist as producer. Each event features the in-depth case study of an artist who receives feedback from discussants and input from the audience, leading to spirited exchanges, peer learning and new connections.

This season's Brainstorm! panels are a co-production of
a4 and the Museum of Chinese in America.
CROWD-FUNDING:
It takes a village to raise a budget
Thursday, March 22, 6:30-8:00PM
Museum of Chinese in America
215 Centre Street
(b/w Howard & Grand Sts; one block north of Canal St)
Subway: N R Q J Z 6 to Canal Street
$10 General Admission, free for a4 Alliance+ members and MoCA members
You have a great idea and the skills to make it happen. There's just one thing missing--the money! Luckily, you're surrounded by friends and supporters who want to help out. Join this discussion on crowdfunding and on getting your audience invested in your project from the beginning.
Based on the case study of cARTwheel Initiative's crowdfunding campaign by founder Ashok Sinha. With discussants Natalia Duong (artistic director, Project Agent Orange), Theresa Loong (director, "Every Day is a Holiday"), and Joyce Manalo (founding curator, FABnyc ArtUp and ArtForward). Moderated by Matthew Deleget (founder, Minus Space).
CROWD-PRODUCING:
The audience as collaborator
Thursday, April 26, 6:30-8:00PM
Museum of Chinese in America
215 Centre Street
(b/w Howard & Grand Sts; one block north of Canal St)
Subway: N R Q J Z 6 to Canal Street
$10 General Admission, free for a4 Alliance+ members and MoCA members
Making art can be lonely. But when your project is based on audience participation, it can go from a solitary pursuit to a community dialogue. This panel will explore why and how to re-think the role of your audience, making them an active part of your work.
Based on the case study of We Walk, We Stop by director Jesca Prudencio. With participants Aaron Friedman (president & founder, Make Music New York), Melanie Joseph (artistic producer, The Foundry Theatre), and Samita Sinha (lead artist partner, The People's Potluck). Moderated by Athena Robles (visual artist).
CROWD-DISTRIBUTING:
Your project becomes a movement
Thursday, June 14, 6:30-8:00PM
Museum of Chinese in America
215 Centre Street
(b/w Howard & Grand Sts; one block north of Canal St)
Subway: N R Q J Z 6 to Canal Street
$10 General Admission, free for a4 Alliance+ members and MoCA members
After months of work, your project has turned out to be a wild success. Now let others use your model for their own productions and watch your brand take off! This panel will discuss projects that have passed from the hands of their creators to other producers and taken on a life of their own elsewhere.
More details soon.
For past Brainstorm! Produce it Yourself series events, click here
Brainstorm! is made possible by the New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature. This program is supported, in part, by public funds from the New York City Department of Cultural Affairs. Additional support is provided by the National Endowment for the Arts, the Metropolitan Life Foundation, Con Edison, Bloomberg Philanthropies, and the CJ Huang Foundation.
© 2012 Created by a4 - Network Admin.